Digital Marketing Company Bangalore

Data-Driven Marketing: Strategies and Trends Data as a success factor Anyone who wants to achieve success with their marketing measures today needs one thing above all else: data. Data has long become the most important resource in the information society. They help companies analyze target groups or support them in making decisions about new products and their marketing. Data-based marketing is the keyword here that companies can hardly ignore. But what exactly is it and how does data-driven marketing work? We'll tell you in this blog article. What is data-driven marketing? Data-driven marketing is a holistic, technology-based marketing approach. The aim here is to collect, analyze and use large amounts of data in order to make all marketing and communication measures more targeted, personalized, and therefore more successful. The marketing strategy is based on a well-founded data analysis, which makes it possible to better understand the behavior and interests of the users. In da...

10 tips for conversion optimization of your online shop How do I sustainably generate more sales with my online shop? There is hardly any general answer to this question. In this article, however, we will show you various methods of converting more site visitors into customers in just a few steps. Conversion optimization has a huge impact on the success of your online shop. The term conversion optimization or conversion rate optimization (CRO for short) describes all online marketing measures that aim to increase the conversion rate. The conversion rate expresses how many users of a website decide to take a specific action. In the case of an online eCommerce shop, the completed purchases are usually set as conversions. But other actions by website visitors, for example signing up for the newsletter or downloading a file, can be designated as conversions. So it always depends on the goal of the website and with online shops that are clearly the achievement of certain sales targets. Con...

Seven reasons to develop with Laravel When it comes to having a new platform programmed - be it as an app or web - there are many possibilities and frameworks to choose from for implementation. These have a wide variety of functions, which means that you often lose track of things (especially as a layperson). For this reason, we would like to introduce you to the PHP framework Laravel in this blog article, which we would like to recommend to our customers for developing their platform, as it has many advantages. Find out below the seven reasons for developing with Laravel, which can save not only development time but also costs. What is Laravel? Before we get into the benefits, let's briefly explain what exactly Laravel is about. Laravel is a free, open-source PHP web framework developed by Taylor Otwell in 2011. The Laravel platform thrives on extremely dynamic support from the developer community and is now considered the most popular PHP framework. What sets the framework apart ...

Software development: native app vs. progressive web app There is now a multitude of options for app development on the market. And that is exactly what often leads to uncertainty as to which type of application is the right one for app programming. Should it be a native app or a progressive web app? We'll tell you what you need to know about native and progressive web apps to make your decision easier. In order to draw attention to the differences and the respective advantages of the applications, we must first define what native apps and PWAs actually are. Native apps Native apps are applications that are programmed and installed for a specific target platform. Therefore they only work on one operating system. The app has to be adapted for every other platform. They are considered to be the first user-friendly mobile apps and therefore dominate the app market. Examples of native apps are Skype, Runtastic, or Instagram. Progressive web app Progressive web applications (PWAs) are a...

Why a mobile-optimized site is important Web design and web development - technical progress is rapid. What's new in 2021; what development is necessary for your website? We highlight the most important cornerstones and help you to identify weak points in your domains. Google has been driving its “Mobile First” campaign for a long time. The figures also prove the Californian company right in this country: According to the Federal Statistical Office, 81 percent of German Internet users use mobile devices. Google wants to provide these users with a better browsing experience. Mobile-optimized sites are becoming standard What does that mean for your websites? Google's “Mobile First” initiative hits website operators hard who cannot offer their visitors a fast and mobile-optimized surfing experience. The world's most popular search engine recognizes the mobile suitability (or unsuitability) of your site. The chosen web design thus becomes an important ranking factor. Because we...