Digital Marketing Company Bangalore

Financial service providers and social media - how can you benefit? It's not news that Facebook has tremendous advertising potential and is ideal as a marketing channel. As a result, fans often feel directly connected to the company. A previously untouchable and abstract structure of a company thus has the opportunity to exchange briefly and concisely with the fan. Often a company is even perceived as a person at some point and fans like to get in touch with it. It all sounds very simple, it has happened many times and has proven itself in a wide variety of industries. Unfortunately, some industries have a hard time. These include the finance and insurance industries. But why? And how can they catch up there and catch up with other areas? According to the “Social Media Atlas 2013” ​​study by Faktenkontor in Germany, anyone who wants to find out about insurance and financing offers or financial products rarely uses social media to find out about themed articles and offers. The study...

The influence of social media is unbroken in times of influencer marketing and viral content. Nowhere does information spread faster than on social media. And for good reason: Billions of people cavort here who consume and share content. Some users have achieved true perfection in this field and have become social media stars. Companies, on the other hand, are quickly overwhelmed by the variety of social networks. Old giants like Facebook are offering more and more features, while new social media platforms are springing up on the left and right at the same time. 9 steps to a successful social media strategy In the following, we will show you how you can identify and optimally use the right channels for your content in this thicket. 1. Define your goals First, think about what you want to achieve for your company. Then use this sketch to design your social media strategy. An example: You want to increase the level of awareness of your brand, encourage users to interact more with your ...