SEO Performance Tracking: Measuring SEO Success

SEO Performance Tracking: Measuring SEO Success



Search Engine Optimization (SEO) is the process of adapting and improving your web pages to obtain high positions in a search engine. It is why SEO is considered a practice to attract quality traffic to your website. Implementing effective SEO Services is a good starting point to boost your website’s visibility, increase organic traffic, and attract new customers. However, having an SEO strategy and implementing it is only the first step. You should also track the results of your SEO strategy.

Keyword positioning

To analyze SEO results with this metric, your website must be optimized with specific keywords. The ultimate goal is to get to the first page and be as high as possible at the top of Google. To better understand your keywords’ performance and discover relevant new searches, we recommend that you conduct a keyword gap analysis.

Click-through-rate

The click-through-rate represents the percentage of users who clicked on your website from the SERPs. You can use this metric as a barometer of the effectiveness of your title tags and Meta descriptions. Increasing the ranking of your keywords can also increase the click-through rate.

Page speed

Page speed is not only an important factor in your website ranking, but it also affects your conversion and bounce rates. Google’s new industry benchmarks for page speed established a strong correlation between fast websites and low bounce rates. A website made by the Best Digital Marketing Company in Bangalore takes less time to load, which means an increase in conversion around 120%.

Bounce rate

Your bounce rate represents the percentage of users who visit your site but leave without any interaction. Different types of websites have different referral bounce rates. Tracking this metric with a traffic analysis tool can also indicate if your website content or layout isn’t appealing to your target market.

Time on page

This performance metric shows you if the content on your page meets the user’s intent. If a person types a keyword in Google to search for information/product/service, they come to your page and spent a lot of time, which means that your site satisfied their intention. You can track the average time visitors spend on your site with Google Analytics.

Backlinks

Backlinks are one of the most important ranking factors on Google. Tracking your backlinks will give you valuable information on the progress of your link-building strategies. You should also pay attention to the list of links that you have not yet obtained. Best Digital Marketing Agency in Bangalore can easily track your backlinks and referring domains, to give your website a positive SEO back up.

Conversion rate

The conversion rate represents the overall impact of your SEO strategy. One way to track your conversion rates is to set custom goals in Google Analytics. You can create goals with one of their pre-configured templates. This way you can track the percentage of visitors to your site who perform any of the actions and generate conversions.

Organic traffic

Organic traffic is the number of visitors your site generates when people click on your web pages that appear in search engine results. The improvement in organic search results means that the visibility of your website has improved. If you want a positive result, hire the Best SEO Company in Bangalore now.

Conclusion

Remember that implementing an SEO strategy to increase the visibility and positioning of your website in Google is a marathon, not a sprint. Give priority to consistency over speed, and you will enjoy the rewards for longer. Now that you have some metrics and tools, you can start tracking the results of your SEO efforts. The only way to know if you are progressing is to put your trust in a professional Digital Marketing Company in Bangalore.

For more blogs on Digital Marketing visit: https://www.limrasoftech.com/blog/ 
Location: India

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