How Google Analytics is important Search Engine Marketing

How Google Analytics is vital for Search Engine Marketing

Efficient search engine marketing is important for your e-commerce and can only be achieved by evaluating the correct data. Because if you don't know how people interact with your domain and your brand, your property on the web - you won't be able to know how to make them better either. Google Analytics helps you to address your target group more efficiently, improve your content, and to measure the success of your marketing and SEO campaigns. This also gives you a better conversion. Here are three particularly useful points as a report for your SEO search engine marketing:

Who is visiting you and when?

Under the tab "Target group reports" you will receive a lot of useful information in a report, e.g .:

• The number of people who visited your website in a given period of time.

• What places these people come from.

• Which days of the week and times of the day you have the most traffic on your website.

This information is not only interesting but can also help you to advance your search engine marketing and your business on the web. For example, if you run a company based in Germany, but you see that a lot of traffic is coming from Switzerland, it might make sense to open up the Swiss market next. In this case, you should adjust your search engine marketing accordingly. For example, in this case, you also have to pay attention to how the cookie guidelines are in Switzerland. The cookie laws could be different from country to country.

Another example: You notice that you have the most traffic on Friday, but you always update your blog on Wednesday. Then maybe you should revise your schedule and post content or articles on the day when your traffic is the highest. This way you can better address the users of your website and increase conversion.

How long do your visitors stay?

Let's say you now know that around 10,000 people access your domain every month. But how long do they stay? Three seconds? Three minutes or more? Based on the behavior of the users in the report, Google Analytics can give you important information about your content, your focus keywords, and the bounce rate. All important factors in e-commerce.

To do this, click in the menu on "Overview - Behavior". There you can see the average session duration and see the interest of your visitors on your page/website.

Remember: the longer visitors stay with you on your website, the better! The greater the likelihood that they will fill out your contact form and convert it into customers. If you see through Google Analytics that your users are jumping off very quickly, they are likely not finding the information or content they are looking for. This can mean, for example, that your content in an article is not optimal or does not deliver what your title tags promise. It is also possible that your page is not ranked for your focus keyword or that your landing page SEO is generally in need of improvement.

Also, check whether your site has good usability, which means, for example, that it is easy for your users to navigate. Is it visually appealing? Is it well presented for mobile users too? Do you update your content regularly? Have you placed targeted call-to-action buttons on your website? Remember that your website is often the first point of contact for potential customers with your brand. Therefore, from a marketing point of view, and that of the user, your website performance must be designed as appealing and intuitive as possible. Performance optimization should be a very important topic for you. Google Analytics is good support for this.

How do your visitors find you?

In the “Visitor Sources” area you will find a lot of useful information about how visitors landed on your website. Have they been directed to your page through an external link on the web, for example from a blog? Did they search for certain keywords in Google or did they enter your name or that of your company directly?

As soon as you know where your traffic is coming from, you can adjust all marketing strategies in a targeted manner. For example, if you've invested a lot in Facebook marketing, but find that most social media visitors get to your domain via Twitter marketing, for example, you should use Twitter more. If it is your Instagram marketing that brings people to your site, then expand your activities on Instagram in order to address these users as well. So take the time to analyze all the different channels. In this way, you can acquire customers online in a very targeted manner.

The information about your search traffic can help you understand what people are really looking for and which keywords are really relevant for your target audience. In this way, your branding, your SEO and your SEM search engine marketing can be optimized.